Tip#14 Archetypes

I have a personal theory that many bands owe their success to the way they communicate through archetypes. According to Carl Jung, an archetype is a model of behaviour that comes from the collective unconscious… in more simple english it’s a recognisable role that someone might play in life that has a resonance with other people.
I will post a list of archetypes below (from Caroline Myss’ website) which should cover the most frequent ones. I’m sure you can recognise many bands in there. Take a look at the link for more details about each archetype.
If you’re a band thinking of having a photo shoot, I would suggest having a look at the list… see which ones apply to you and then it will make choices about visual imagery much easier.

Addict (Conspicuous Consumer, Glutton, Workaholic)
Advocate (Attorney, Defender, Legislator, Lobbyist, Environmentalist)
Alchemist (Wizard, Magician, Scientist, Inventor)
Angel (Fairy Godmother/Godfather)
Artist (Artisan, Craftsperson)
Athlete
Avenger (Avenging Angel, Savior, Messiah)
Beggar
Bully (Coward)
Child: Orphan
Child: Wounded
Child: Magical/Innocent
Child: Nature
Child: Puer/Puella Eternis (Eternal Boy/Girl)
Child, Divine
Clown (Court Jester, Fool, Dummling)
Companion (Friend, Sidekick, Right Arm, Consort)
Damsel (Princess)
Destroyer (Attila, Mad Scientist, Serial Killer, Spoiler)
Detective (Spy, Double Agent, Sleuth, Snoop, Sherlock Holmes, Private Investigator, Profiler)
Dilettante (Amateur)
Don Juan (Casanova, Gigolo, Seducer, Sex Addict)
Engineer (Architect, Builder, Schemer)
Exorcist (Shaman)
Father (Patriarch, Progenitor)
Femme Fatale (Black Widow, Flirt, Siren, Circe, Seductress, Enchantress)
Gambler
God (Adonis)
Goddess
Gossip
Guide (Guru, Sage, Crone, Wise Woman, Spiritual Master, Evangelist, Preacher)
Healer (Wounded Healer, Intuitive Healer, Caregiver, Nurse, Therapist, Analyst, Counselor)
Hedonist (Bon Vivant, Chef, Gourmet, Gourmand, Sybarite)
Hero/Heroine
Judge (Critic, Examiner, Mediator, Arbitrator)
King (Emperor, Ruler, Leader, Chief)
Knight
Liberator
Lover
Martyr
Mediator (Ambassador, Diplomat, Go-Between)
Mentor (Master, Counselor, Tutor)
Messiah (Redeemer, Savior)
Midas/Miser
Monk/Nun (Celibate)
Mother (Matriarch, Mother Nature)
Mystic (Renunciate, Anchorite, Hermit)
Networker (Messenger, Herald, Courier, Journalist, Communicator)
Pioneer (Explorer, Settler, Pilgrim, Innovator)
Poet
Priest (Priestess, Minister, Rabbi, Evangelist)
Prince
Prostitute
Queen (Empress)
Rebel (Anarchist, Revolutionary, Political Protester, Nonconformist, Pirate)
Rescuer
Saboteur
Samaritan
Scribe (Copyist, Secretary, Accountant)
Seeker (Wanderer, Vagabond, Nomad)
Servant (Indentured Servant)
Shape-shifter (Spell-caster)
Slave
Storyteller (Minstrel, Narrator)
Student (Disciple, Devotee, Follower, Apprentice)
Teacher (Instructor)
Thief (Swindler, Con Artist, Pickpocket, Burglar, Robin Hood)
Trickster (Puck, Provocateur)
Vampire
Victim
Virgin
Visionary (Dreamer, Prophet, Seer)
Warrior (Soldier, Crime Fighter, Amazon, Mercenary, Soldier of Fortune, Gunslinger, Samurai)

One Response to “Tip#14 Archetypes”

  1. Gnapp Says:

    This tip is useful not only for bands who want to emphasize their image, as you suggest. It can also be useful for concert photographers. I guess a good concert shot is either one where the artists archetype is catched in a very ‘archetypical’ way, or one where you can see the artist as a whole different character. Thanks, I’ll try to remember this one.

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