Archive for April, 2007

Go Indigo Jeans

Friday, April 27th, 2007

Thanks for the messages asking if we were okay, we’ve been away from our emails for a few weeks working on a crazy project in Auroville to launch a new pair of eco-friendly jeans. I’m really not sure why, but we decided to volunteer our expertise on a crazy plan to launch a web-site and fashion show within one month for these new jeans.
We had a graphic designer who was going to help design the website with me, but one week before the deadline she decided to quit after doing almost no work on it, leaving me to design and produce it in about 9 days. I was also project managing the fashion show until this point, and also did a few model shoots so we had images for the campaign. I was also the musician in the show!

Check out the website here: www.GoIndigoJeans.com

I coded it using a program called Swish, I used it years ago when all it did was give annoying text effects in Flash. Now you can do almost anything in it, and you can use it way faster than Flash. I’ll definitely be using it in the future.

Anyway, here are some photos from the photo shoots:

Go Indigo Jeans
Go Indigo Jeans
Go Indigo Jeans
Go Indigo Jeans
Go Indigo Jeans
Go Indigo Jeans